So, for the first time ever in my entrepreneurial life, I have invested in a billboard. Waxahachie, the city where my restaurant is located, is not a huge city so there were not many billboards to choose from off of the freeway. So, when one came available, I jumped on it and I barely got it in time. Anyway, I sent my design and two weeks later, the billboard was up with my logo and my ad. Perfect! I saw it the next day and I was sooo excited.
Then a few days later, I was headed to the restaurant after the sun had gone down and I was anxious to see what the billboard looked like at night. Well, that’s when I found out that my billboard doesn’t have lights. What the heck? Who wants an unlighted billboard? Especially a restaurant…80% of my business is at night. UUUGGGHHH!!! This was truly one of those things that I never would have even thought to ask. I’m the idiot that is paying for an unlighted sign.
Speaking of my restaurant, yesterday, I was saying that I thought it might be haunted. A few people have replied offering their ghost recording services. Who knew that was a thing? I’ll keep you posted.