A popcorn machine caught fire at a Rural King farm supply store in West Virginia last week. And a video went viral of a guy casually walking by while texting, like it was no big deal. People are calling it the new “This Is Fine” meme.

But it turns out he DID think it was a big deal. His name is Jayme Ferguson. He told a reporter the free popcorn is half the reason he goes there, and he was “very, very sad” that he couldn’t get it.