Viral Video: Does the “Dorito Theory” Explain Why We’re Obsessed with TikTok?
Viral Video: Does the “Dorito Theory” Explain Why We’re Obsessed with TikTok?

A video about something called the “Dorito Theory” is making the rounds online, because it might explain why people are so obsessed with TikTok.

The idea behind it is the most addictive things are never fully satisfying.  It’s why you can’t stop pounding Doritos one after another, and why you can’t stop scrolling through endless TikTok videos.

@celeste.aria_ Have you heard of Dorito Theory? What types of things and experiences falls under it for you? #doritotheory #dopamine #addictivebehaviour #howtostoprotting #rottingtiktok #impulsivebehaviour #howtousetiktokless #howtoeathealthy #howtomotivateyourself #howtoimprove #thoughtexperiment #serotonin #mentalhealth #neuroscience #neurodivergent #adhd ♬ original sound – Celeste Aria

 

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