The Anchorman star co-hosted the entire Saturday (11/30/13) evening newscast on CBS affiliate KX News, in character as Ron Burgundy. He reported on Christmas events, trash fires and speed traps in Bismarck, ND. Co-host Amber Schatz, occasionally cracked a smile, but mostly played it cool.

The stunt was to promote the upcoming sequel to Anchorman: The Legend of Ron Burgundy, Anchorman 2: The Legend Continues, which hits theaters on December 18th.

Watch the video below.